Services
Words mean things…
Public Speaking and Seminars
Teleseminars
Direction Support
Whether you seek an after dinner speaker, and educational event, or a full seminar presentation, the success of your event depends on the result. You want the right combination of content and delivery. Let’s face it. You want a speaker to meet your audience expectations and to make you look good!
I want the audience with me. No bumps on a log allowed. Expect to laugh. Expect to learn. Expect to participate. While I may not have you in a group hug or dancing in the aisles, I want you with me. I’ll do my homework, come prepared, and I’ll do my best to deliver my message in a way that engages you. That could mean emotion, antics, truth, confrontation, compassion, and even song.
My ideas and insights are drawn from a 24-year career in public agencies, non-profit organizations and as a small business owner. My life experiences often contribute to my content and include forester, firefighter, ambulance attendant, search and rescue director, management team leader, administrator, trainer, marketer, publisher, husband, father, ministry leader, coach, fisherman, marathon runner and singer. As a preacher’s kid and one of five siblings, I learned from an early age that engaging an audience is not just about speaking, but about truly connecting.
Click “Play” to view clips from a recent engagement!
I offer several topics and welcome opportunities to speak to small groups or large audiences. My presentations may be tailored to fit an event or organization. They can stand alone as 45-minute sessions or can be grouped into a tailor-made seminar of several hours. Some topics include:
- The Response Triangle – Discover the three-point foundation to driving advertising response and learn how to make it work for your unique business or organization.
- Marketing Intervention – Stop the waste. Regain control! A full-day small business marketing WORKshop. This non-academic, real world session will equip you to eliminate wasted time and money and take charge of your marketing messages and tactics once and for all! When you know how the marketing marketplace works, what makes your product unique, and what makes your prospects listen, you can regain control – whether you do it yourself or hire other professionals to help.
- P.R.O.U.D. message delivery – A formula to know your advertising efforts are well spent.
- Yours, Mine, and No One’s – Stealing, keeping, and discovering prospects.
- Why do you ask? – Trade the “logical” questions, that lead to poor advertising media purchases, for those that quantify and qualify your media options evaluation.
- What to count and when to count it – Breaking the “How did you hear about us?” mold to accurately track advertising response.
- First Factors! – How any business can exploit its unique factors to achieve First position in top-of-mind selection (much more than awareness) with its target markets.
- Lessons from the woods – Pride, service, and keeping your edge. Stories and poetry to share wisdom for business and personal success.
- Presenting with Purpose – Stop wasting the best opportunities to position yourself as “trusted advisor” with the clients, prospects, and referral sources that make up your NETWORKING GROUP(S) and other presentation opportunities! Leave them wanting more….and tell them how to get it.
This could be the most cost-effective and user-friendly way to reach your prospects and customers! The best teleseminars are professionally hosted and facilitated, allowing the expert or guest to fully engage participants. Avoid the hassle of learning teleseminar software, securing a bridge line, recording the call, and call facilitation.
Let me host your next teleseminar and unleash the power of your expertise to expand your audience, create information products, and sell your products and services. I’ll work directly with you to create a call format and materials. Then I’ll host, moderate, and record your teleseminar. You’ll receive a recording of the call.
My passion is helping small business owners break through the marketing/advertising confusion with compelling information, ideas, and insights. Often it is a well-seasoned sounding board that can be a powerful launching pad. I treasure the opportunity and am eager to work with clients one-on-one in the comfort of their office, my office, or a neutral setting. One approach is our Marketing Direction Session.
Marketing Direction Session
Knowing where to start is the only place to start! Starting with clear knowledge of who to reach, what to say, how to say it, and how to measure response is critical to marketing success. A Marketing Direction Session is designed to enable small business owners/managers to avoid the common mistake of tactic tryouts – bouncing from advertising tactic to advertising tactic without an intentional system. Such an approach typically results in limited or no measurable response, exhaustion of precious financial resources, and frustration with marketing – which is the lifeblood of every business.
Through a guided exploration, the Marketing Direction Session will help the owner/manager identify specific audiences, messages, and media that best fit their business objectives. By helping the business owner/manager understand their unique Response Triangle and First Factors, this consultation will equip participants to strike an intentional marketing direction and to determine whether they should attempt to pursue that direction with internal resources alone or with the support of outside expertise. No specific media will be endorsed or promoted during this session. Instead, participants will be supported in their consideration of various message delivery options.
Session length: 3 hours
Session price: $295 (less than the price of one bad ad placement)
What others have to say about Phil Schwolert’s marketing insights….
“Just wanted to let you know that your program is working for me. Marketing and work are not two words I often use in a sentence, so thank you. I would like to schedule another consulting session…”
Tom Gillespie, Branch Manager
Points West Community Bank
“It was great Phil. It did what I wanted it to do-give me some insight and structure to marketing of business. I have a long way to go but this is a great beginning.”
Ron Carroll, Owner
New Bible Super Store
“I have attended several of Phil’s marketing presentations and am impressed with his passion for marketing. His presentations are based on his real world experiences, not from a text book. In addition, he’s just a nice guy to be around. I look forward to attending future classes.”
Larry Gillam, Owner
Prospects Unlimited
“I’ve seen Phil in action for a couple years now. He is a very confident, knowledgeable, and well spoken professional. His understanding of and ability to communicate marketing principles has been valuable to me and others that have heard him speak formally and informally. I trust Phil.” Larry Chapman, Owner
Fort Collins Video
