Marketing Intervention

Stop the waste. Regain Control!

A full-day small business marketing WORKshop presented by Phil Schwolert.  This non-academic, real world session will equip you to eliminate wasted time and money and take charge of your marketing messages and tactics once and for all!  When you know how the marketing marketplace works, what makes your product unique, and what makes your prospects listen, you can regain control – whether you do it yourself or hire other professionals to help.

Laurie Macomber, Blue  Skies Marketing

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“Phil has a passion for helping businesses reach their fullest potential in the most cost effective manner. His common sense approach to marketing is a reason that he continues to present his programs to packed rooms.”

Doug Hay, Business Development Manager
Linden-A full-service marketing firm

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Kim Barone – Word Runner Professionals

EXPERTISE PARTNERS

• Overwhelmed by all the “new media” tactics (Twitter, Facebook, LinkedIn, etc.)?
• Tired of trying to learn about marketing from occasional luncheon presentations?
• Sick of wasting money on advertising great “deals.”
• Frustrated with your marketing and advertising results?
• Worried about keeping up with your competition?
• Disappointed with your tracking success?
• Concerned about how to invest your limited advertising time and money?

Then it’s time for a Marketing Intervention.  Stop the waste and regain control! Invest in equipping yourself to succeed in the critical task of marketing your business with purpose.

I guarantee (100% money back, in fact) this full-day workshop will save you money and/or enable you to get more for every marketing minute and dollar you spend*.

On Friday – April 2, 2010 we will start at square one and cover it all!

Why a full day? One or two hours is fine for an information or training session on a specific topic or tactic.  If that’s what you are looking for, my expertise partners offer many such programs and I encourage you to contact them.  But one or two hours, or even a half day, is not sufficient for me to clarify the marketing marketeplace or equip you to reestablish your marketing foundation, evaluate your markets, refocus your messaging strategy, and build a response tracking approach.

From how the marketing market place functions (or dysfunctions) to how to measure your success! It’s a WORKshop.  So, be ready to WORK.

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Ron Zasadzinski – Code Geek

Marketing Intervention – Stop the waste. Regain Control!

Through instruction, interaction, and small-group participation, you will not only learn the nuts and bolts, you will apply them to your own business.  Workshop materials will include a series of exercises to help you focus on your unique marketing challenges and opportunities.  You will leave with a notebook filled with handouts, worksheets, your notes, and assignments to extend your learning.  Here’s the agenda (Note: the scheduled Breaks are 30 minutes and are labeled “Partnership Exploration” and “Partnership Connections.”  Small business people are notorious for keeping their blinders on and not leveraging partnerships to create win-win endeavors.  I refuse to let this opportunity go by without helping you connect with other participants in ways that could build your business, and theirs.):

8:00 – 8:30am	Open Networking – Complementary beverages and snacks
8:30 – 10:00am	Session 1: Marketing Dysfunction – Discover why the “system” makes your marketing Sick! a) Understanding the Marketplace Business Owners Media Owners/Sellers Agencies b) Accessing the Marketplace Word of Mouth The Media Advertising c) Working Your Markets Customers Prospects Referral sources
10:00 – 10:30am	Break and Partnership Exploration (Finding those with common interests. Don’t worry, I’ll help.)
10:30 – 12:00pm	Session 2: Marketing Amnesia – Discover what makes your message First or Forgotten! a) Discovering Your Prospect Pools Current Customers Others’ Customers No One’s Customers b) Trusting Your Product Major Purchases Minor Purchases c) Identifying Your First Factors Relationship Primacy Quality Convenience Price
12:00 – 1:30pm	Lunch (on your own – or with others, to make the most of it.)
1:30 – 3:00pm	Session 3: Marketing Nutrition – Discover how to feed your marketing Response! a) Establishing Your Response Elements Audience Identification and Definition Message Content Message Format Media/Tactic Selection
3:00 – 3:30pm	Break and Partnership Connections (Setting next steps to help each other. I’ll help with this too.)
3:30 – 4:30	Session 4: Marketing Monitors – Discover how tracking makes your marketing Flourish! a) Designing Your Response Tracking Quantity Quality Timing Systems
4:30 – 5:00pm	Wrap up, Evaluations, Give-Aways!

Sean McCarthy – Colorado Coaching Company

Our April 2 workshop was a great success.  If you want to be notified of the next event, enter your name and email in the “Light Me Up” form at the upper right side of this page.

8:00am – 5:00pm

MacKenzie Place Lodge Room

4750 Pleasant Oak Drive

Fort Collins, CO 80525

Registration is currently closed – Stay tuned!

Space is limited, to protect the highly interactive nature of this event.

(If you are not ready to register, but want to be updated on future events, just complete the “Light Me Up” form at top right on this page. You may also see additional client testimonials about Phil’s style and content HERE.)

$97 for the full day, including morning and afternoon snacks, and all WORKshop materials.  There are no special discounts, fancy packages, or “buy before midnight tonight” urgency pleas.  It’s just plan old $97.  I won’t be selling other services or trying to get you to join a long-term program.  If you need this, it’s a great price.  If you don’t, no discount makes it worth buying.  You’ll spend $97 on a phone.  You’ll spend more than $97 a tune-up or for one hour of most expert’s time.  If you need this, will you spend $97 to get solid on the marketing principles and practices that can help you stop the waste and regain control of your marketing?

If you are wondering whether Phil can hold your attention for a full day…Here’s a quick example of his style:

*”100% It’s on me, guarantee: After you attend the full workshop, if you believe that implementing what I presented can not help you avoid poor marketing decisions or invest your marketing dollars more wisely, to the extent that you’ll recover at least the amount of your registration fee, I’ll refund that fee 100%!”