Small Biz Fuel

Before you jump at the next great media deal placed in front of you, be sure to ask the right questions. And the right questions, must pertain to your specific needs. Testimonials of other media clients and stories of how well the media worked for others should not derail your evaluation process. [...]

I am sure you’ve heard it said that you need to know your audience. This is important because you’re able to communicate better to an audience you really know. But what does it really mean to know your audience and what can you do to learn about your audience?  Whether simply networking or building a [...]

I’m in. Are you? For the past year or so, I’ve been a participant in the fastest growing on-line business network on the web. But, I was only dipping my toe. While I joined Linkedin at the invitation of a friend, I hadn’t taken the time to really understand its real value. In fact, I [...]