Small Biz Fuel

Are you working fast and furious? Burning the candle at both ends? Yet, you don’t feel like you are making progress. Years ago, before Stephen Covey wrote “The Seven Habits of Highly Effective People” I learned a very important lesson from an unlikely source.
While I still struggle every day to heed this sage advice, [...]

I am sure you’ve heard it said that you need to know your audience. This is important because you’re able to communicate better to an audience you really know. But what does it really mean to know your audience and what can you do to learn about your audience?  Whether simply networking or building a [...]

I’m in. Are you? For the past year or so, I’ve been a participant in the fastest growing on-line business network on the web. But, I was only dipping my toe. While I joined Linkedin at the invitation of a friend, I hadn’t taken the time to really understand its real value. In fact, I [...]

This week was one of my most invigorating in recent memory.  I delivered marketing training to three different organizations – a business women’s network, a local chamber of commerce marketing group, and a seminar audience of networking group members.  Each comprised small-business owners and managers who chose to voluntarily participate in a session designed to [...]

Last week I was invited to visit a small networking group. While I am a regular member of a couple networking groups, I often visit other groups to make new contacts and evaluate their value as potential additions to my personal network building efforts.
This group was like many, with its relatively small membership trying to [...]

Have you ever attended a large networking event and felt like you were just one in the crowd? I suspect most small business owners and managers have those occasional moments when – no matter our product/service confidence, no matter our knowledge of past success – we look around the room and see so many [...]