Small Biz Fuel

As a kid we were all taught to “Stop, look, and listen” before crossing the street.  “Stop” before crossing, and possibly making a tragic mistake, without first gathering critical information.  “Look” at the situation to assess as much visual information as possible, primarily regarding the oncoming traffic.  “Listen” for auditory signals that may either [...]

Making the headlines in traditional media can be challenging. How many times have you sent a press release (I use “press release” rather than “news release”, because it is not news until printed by the press) to local media, eager to help them inform the community about something valuable for their readers or listeners? [...]