Small Biz Fuel

As a kid we were all taught to “Stop, look, and listen” before crossing the street.  “Stop” before crossing, and possibly making a tragic mistake, without first gathering critical information.  “Look” at the situation to assess as much visual information as possible, primarily regarding the oncoming traffic.  “Listen” for auditory signals that may either [...]

I am sure you’ve heard it said that you need to know your audience. This is important because you’re able to communicate better to an audience you really know. But what does it really mean to know your audience and what can you do to learn about your audience?  Whether simply networking or building a [...]