Talk is cheap. AND it’s valuable!
100 participants. 97 opt-ins to my mailing list. 8 consulting jobs. 4 personal referrals for national speaking opportunities. All reslulting from four “free” marketing presentations I recently delivered to local chamber of commerces or other business organizations. And they say “talk is cheap.”
“Free” talks can be a powerful source of business and referrals. Is there a better way to directly and personally connect with your customers, prospects, and referral sources?
Don’t underestimate the value of the information you posess as a result of your years of experience and training. There is a huge market for well-packaged and professionally delivered information. You should regularly seek out opportunities to share your knowledge. Sometimes it will pay directly, other times indirectly. It will always expand your identity and influence like nothing else can.
Do you have information that would be valuable to small business owners and managers? Is there a topic that you need to know more about? Post your offer or request here, in the comments box. We’ll work to either provide opportunities for you to share your expertise or to learn from others.
What do you say?
Posted
on
at under
